Daikin Industries (Thailand) Ltd. is thrilled to announce the launch of a new brand, “AIR CREATOR,” in the ASEAN region, which includes the release of the 3 product types – The residential Air Conditioner “AIR CREATOR AC,” the Aroma Diffusing Air Purifier “AIR CREATOR AD,” and the Air Purifier “AIR CREATOR AP.”

AIR CREATOR is a newly conceived brand centered on the concept of “Personalization,” designed to optimize air and space for each individual and create ideal living environments.

Under Daikin’s corporate message “Perfecting the Air,” which expresses its commitment to exploring the full potential of air to make people’s lives more comfortable, the brand was born as a more tangible and accessible value for daily life. Through AIR CREATOR, Daikin will provide new air experiences that closely align with individual lifestyles for consumers in Indonesia, Malaysia, the Philippines, Thailand, and Vietnam.

About the AIR CREATOR Brand
As climate conditions, living environments, family structures, and consumer values continue to diversify rapidly, the definition of comfort is shifting from “one-size-fits-all” to comfort that adapts to each individual’s lifestyle. AIR CREATOR is a brand born to respond to this diversity, introducing a completely new concept of creating air and space. Rather than simply adjusting temperature as conventional air-conditioning products do, AIR CREATOR comprehensively controls multiple elements of air - including humidity, airflow, air purity, and fragrance - enabling users to intuitively design their ideal space. From spaces that promote deep sleep, to environments that support focus for work and hobbies, to comfortable spaces for exercise and yoga, and warm, relaxing spaces for spending time with family and friends - there are as many ideal air experiences as there are life scenes.

AIR CREATOR supports creative, expressive daily lives by enabling personalized experiences for Fitness, Sleep, Focus, and Chill-out.

AIR CREATOR aims to enhance the quality of daily life and create richer moments by providing optimal air environments tailored to users’ emotions and situations. Going beyond traditional functions such as temperature control and air purification, the brand works toward delivering new spatial experiences by comprehensively controlling multiple air-related elements and optimizing the entire space, proposing sustainable living environments while creating comfort tailored towards individual lifestyles.

Key Product Features
AIR CREATOR integrates multiple products, including an Air Conditioner, Air Purifier, and Air Purifier with aroma diffuser, functioning seamlessly through the mobile application - ”DAIKIN AIR SELECT”. The application enables the creation of comfortable spaces tailored to each user’s lifestyle. The “AIR CARD”, a main feature of the AIR CREATOR brand, allows users to select life scenes, such as sleep, focus, relaxation, and fitness, directly within the app via a single tap, and synchronizes the products to create an optimal environment.

With sustainability as a core concept to reduce environmental impact, the lineup adopts a “remote-control-less” design that minimizes reliance on physical remote controls, as well as a “paper-less” policy throughout the procurement and manufacturing processes, including reduced printed manuals.

Featuring minimal yet stylish exterior designs, which blend in with interior design, the products received the 2025 Good Design Award*1. This award evaluation is not only based on its exterior design, but also its concept, philosophy, and the social value the product provides.

In addition, regular updates in functions, such as AIR CARD via the application, as well as future expansion of the product lineup, will continuously enhance the value of the entire air experience.

1 For more information, visit https://www.g-mark.org/en/gallery/winners/33298

AIR CREATOR represents a major milestone in Daikin’s ongoing commitment to its corporate message, “Perfecting the Air.” Through this new brand Daikin will further expand the possibilities of air and deliver a new dimension of air experiences to consumers throughout the ASEAN region.

* Product availability, lineup, and specifications may vary by country.
* Specifications and designs are subject to change without prior notice.

AIR CREATOR Website:
https://www.daikin.co.th/th/air-creator