Daikin Industries (Thailand) LTD. (hereinafter, DIT) mainly develops cooling-only air conditioners for the ASEAN-Oceania region. Our goal is to develop the most suitable products for the customers in each country with different circumstances, by understanding the market characteristics and needs and cooperating with each local R&D team. In recent years, we have been considering an offer for connecting the customers’ ultimate satisfaction by understanding users’ usage conditions and potential needs through the data collection from the networks, such as the Wi-Fi function installed in products.

In recent years, DIT’s development has been expanding to larger themes from air conditioning equipment. For example, we have worked on the proposal of improving the quality of life from the perspective of indoor environmental quality (IEQ) or the activities aiming for carbon neutrality and the circular economy to curb global warming. Furthermore, to lead the industry in the region by incorporating Daikin's advanced technologies into our products, we have been actively working with industry, academia, or government through advocacy activities.

In order to develop products that are tailored to each country or region, I try to visit and talk directly with the local people there. Grasping the needs of customers in each region and thinking from their standpoints leads to technological innovations which allow us to differentiate our product development from the competitors, and ultimately it makes our customers happier. This is the virtuous cycle which we aim to create. To this end, I value the 6C’s "Challenge, Creative, Chance, Customer, Collaborate, and Change" and take leadership with a high level of motivation and enthusiasm to share a sense of achievement with everyone.